RizzOro di Sicilia

Copy Editor: Jake Hendrix

A Sicilian food brand that produces sweet nut

spreads and honey varieties. The new design is

eye-catching on the shelf because of its unorthodox shapes and patterns, and it draws on traditional Italian design.

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The chevron-shaped label is designed to accentuate the hexagonal shape of the jar and draw attention on shelves full of more conventional packaging.

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As Sicilian culture and food contain prominent Arabic influences, so too RizzOro’s branding is inspired by an Arab legend. In the story, a queen loves pistachios so dearly she declares them a royal food. Themes of royalty and elegance inform the packaging design of these spreads and elevate their simple ingredients to the status of refined delicacy.

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The pattern is inspired by, and designed to be, an economized version of the patterns on Sicilian ceramics.

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