I'll Liberate Ya

Product Photography: Sam Taylor

Copy Editor: Jake Hendrix

An ArtPop album for the fictional artist, Parker Hayes. The music is emotionally introspective and a bit raw. It appeals to an audience of young people who are in a transitional phase of their lives.

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The record can only be removed by rotating the sleeve, an action that represents unlocking a higher, more powerful consciousness through music and words.

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The shape of the album was inspired by a horseshoe magnet to reflect the captivating force of the music.

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The electric yellow is impossible to ignore. It urges people to stop and look more closely, as they would when seeing these colors in nature. Is that a wasp?

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