Pace Sensory Room

Team: Myself (Designer) 

Kate Yoo (Designer)

Rachel Howard (Designer)

Copy Editor: Jake Hendrix

Midtown Atlanta is filled with business, commerce, and stressed-out, tired workers who need a place to unwind and relax either during their lunch breaks or after hours. So we created Pace, a light therapy space.

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The typeface is thin and airy to represent the minimalist approach to the space, while also being very round and smooth to signal a welcoming environment. 

 

The gradient reflects the gently changing light in the space covering the blank walls. Echoing this aesthetic is important to the brand identity as a whole.

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The light therapy space creates a minimalist atmosphere. Visitors are embraced by soothing lights as they meditate, write, or chat quietly.

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Digital Brand Book