Pace Sensory Room
Midtown Atlanta is filled with business, commerce, and stressed-out, tired workers who need a place
to unwind and relax either during their lunch
breaks or after hours. So we created Pace, a light therapy space.
The typeface is thin and airy to represent the minimalist approach to the space, while also being very round and smooth to signal a welcoming environment.
The gradient reflects the gently changing light in the space covering the blank walls. Echoing this aesthetic is important to the brand identity as a whole.
The light therapy space creates a minimalist atmosphere. Visitors are embraced by soothing lights as they meditate, write, or chat quietly.
Digital Brand Book